Director, Digital Marketing

Spud is looking for a Director, Digital Marketing!

The Director of Digital Marketing is responsible for overseeing performance marketing focused on customer acquisition and retention.

SPUD.ca is a Western Canadian online grocery delivery business comprised of a passionate team who believe that food touches every aspect of our lives, so we are advocates for sustainable farming practices, sourcing locally, treating animals humanely, and reducing food waste. As a Certified B Corporation since 2013, we are committed to socially responsible business practices.

Duties & Responsibilities:

• Manage monthly digital budgets across all performance marketing channels including Paid Search, Paid Social, Affiliate, Display, SEO, and Referrals
• Coach, lead and inspire our digital marketing team, with our Digital Marketing Manager.
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities.
• Work closely with agencies and in-house team to optimize media buying in effort to hit aggressive growth targets in a cost-effective manner.
• Direct and manage agencies to achieve goals and ROI targets.
• Maintain and monitor key metrics across channels including budget pacing, New Customers, LTV, and CAC.
• Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests.
• Test new channels and technology to identify incremental audiences and inventory for accelerating growth.
• Work with our internal Financial Analytics team to analyze, understand, and make data-based decisions.
• Bring expertise in house and build our internal talent.
• Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how best to capture ROI.
• Additional duties and projects as assigned.

• Bachelor’s degree or equivalent experience and education.
• 5-7 years of related performance marketing experience.
• Understanding of CPA, CPC, CPM and LTV.
• Experience leading teams, guiding & coaching on career direction, development, growth and performance.
• Hungry to grow market share, drive top-line sales, and achieve financial results.
• Not afraid to test, fail, and iterate quickly.
• Comprehensive understanding of organic and paid marketing channels.
• Experience with Web & App Tracking/Attribution.
• Experienced with integrating design for UI/UX for Marketing.
• Highly proficient in Excel as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing.
• Proven ability to excel in a fast-paced, collaborative work environment, managing multiple priorities at once.
• Strong English language verbal and written communication skills, with the ability to interact with internal and external stakeholders.
• Passionate about food, community, and sustainability. Passionate about learning and staying up to date in the industry.
• Understanding of the food industry, with a particular focus on the natural and organic segment of the industry is an asset.

SPUD's approach to inclusive hiring

SPUD's family of companies is proud to be an Equal Opportunity Employer which celebrates the diversity found within our teams. We strongly encourage people from underrepresented communities, including women, Indigenous Peoples, members of the LGBTQ2+ community, people of colour, and people with disabilities, to consider applying. We know from experience that great talent comes in many forms, and we want to meet you at your best! Please let us know if we can provide unique accommodations that will enable your equal participation!

Our Values

Our values are more than just words to us. Our values drive our success and guide our growth:

• Create amazing customer experiences. We are passionate in our commitment to deliver for our customers.
• Lead with sustainability and consider our impact.
• Learn, grow and make time to celebrate wins together.
• We welcome different perspectives. Diversity makes us stronger.
• Prioritize, work smart and deliver results for our stakeholders and each other.
• We are committed to our mission and that requires resilience, persistence and grit to persevere and succeed.